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We've Rebranded

We've Rebranded

Estuary rebrand to align with new 2022-25 Corporate Strategy, highlighting significant changes ahead! 

As Estuary gear up to launch their new Corporate Strategy, it is the perfect time to rebrand and mark an era for change. 

“The rebrand project has been an opportunity to bring the brand up-to-date, align with the association values and purpose and create something we can all feel a part of. Our new brand is about connections, working together to achieve shared goals, and to put people at the heart of everything we do.” Sheena Karim, Communications Manager. 

The brand will be rolled out in stages with digital channels updated immediately, followed by print and signage later this year. To ensure value for money, Estuary has committed to exhausting stocks of supplies, such as uniform, before replacing with the newly branded items. Whilst it would be preferable to update everything this year, we believe this is the right approach to ensure funds are used as efficiently as possible.  

Ian Martin, CEO, said “This is an exciting time for Estuary as we set out our Corporate Strategy, our values and how we are bringing our people together to serve our communities. The brand has remained the same for 30 years, and I feel now is the right time to update our brand look, but also how we communicate and engage with our residents.”